The most aggressive way to fill your calendar.
When someone nearby searches for the care you offer, Google Ads puts your clinic at the very top. It's the fastest, most scalable growth lever a clinic has, and once the math is right, there's no ceiling on how far it can take you.
SEO is how you own. Google Ads is how you grow fast.
With Google Ads, you pay Google to put your clinic on top when people search for the care you offer, and you pay for every click. It's renting the best spot on the page. And while you build what you own, renting is how you fill your calendar now, and how you scale as hard as you want.
No waiting for rankings. Ads put you in front of people searching for care right now, so open slots start filling quickly.
Rankings and referrals have a ceiling. Ad spend doesn't. Once the numbers work, the budget grows with your calendar.
Turn it up when you have room, down when you're full. It's the one growth lever you control day to day.
What did it cost to get a patient through your door?
Most agencies report the cost that makes them look best. There are four costs you could track. Only the last one is the real cost of a new patient. We call it your true CAC, and it's the number we build everything around.
Someone clicked your ad. Most clicks never fill in a form.
Vanity metricSomeone filled in a form. That's a name and a number, not a patient.
Vanity metricSomeone booked a visit. Some will cancel. Some will never show.
Still not the truthWhat you actually paid for a new patient sitting in your office.
True CACKnow what a patient costs and what a patient is worth. Then scale.
Your CAC is what it costs to get one new patient through the door. Your LTV is what that patient is worth to your clinic over their care. When the gap between the two is right, every additional patient makes you money.
That's when ad spend stops being a cost and becomes a dial. You turn it up to match the room on your calendar, and clinics use it to add associates and open new locations.
More bookings. Fewer patients. Higher CAC.
Most Google Ads campaigns for chiropractors are built to make the report look good. Cheap offers and broad, high volume keywords bring in more leads, but they push your true CAC up and your LTV down. That's the opposite of what lets you scale.
Every search gets its own page.
When someone searches for sciatica and clicks your ad, they land on a page about sciatica, not a generic chiropractic homepage. We build a page for every campaign we run, so the page always matches the search. That lifts your conversion rate, and keeps your CAC in check.
End to end. Researched, built, tested and tuned every day.
An extensive amount of research goes in before a single ad runs. After launch, we keep testing and optimizing, and we judge every decision on one thing: the true cost of a patient who showed up.
Paid straight to Google, from your card.
Your ad spend never passes through us. Your card is on your Google Ads account, and Google charges it directly. You always see exactly what's being spent, and every dollar goes into ads.
Rent now, while you build what you own.
Google Ads brings patients in now while Local SEO builds. Matched pages on your website turn the clicks into requests. Our Patient Success Team calls every one within 60 seconds, and CRM automations get them to show up, which is what keeps your true CAC low.
Questions clinic owners ask about Google Ads.
How much should I spend on Google Ads?
There's no fixed number. Your budget follows two things: how much room you have on your calendar, and your CAC to LTV. Once we know what a patient costs and what a patient is worth, we spend to fill the capacity you have, and scale up as you grow.
Why don't you run new patient specials?
Because they fill your calendar with the wrong people. A $49 special brings in bookings, but many never show, and the ones who do came for a deal, not a care plan. That raises your true CAC and lowers your LTV, which makes scaling impossible.
How fast will I see new patients?
Google Ads is the fastest lever in the whole system. Once the research is done and your campaigns launch, patients can start booking right away. From there, we test and tune until your cost per patient is where it needs to be.
How many open slots are on your calendar?
Book a free discovery call. We'll work out your numbers together, and what it would take to fill them.