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Case Study 6AwarenessPrelaunch

873 local Instagram profile visits at $0.28 each

A campaign that builds a local audience before a clinic opens, ready to bring in once it does

AwarenessPrelaunch

Local Instagram profile visits

873

$247.64 in ads , $0.28 per visit

Ad spend$247.64Before opening
Cost per visit$0.28Instagram profile visit
Distance10 milesAround the clinic
AudienceLocalInterested in pain relief

The prelaunch plan

  1. Step 1: Before openingGet seen locally: 873 profile visits at $0.28 each
  2. Step 2: Build trustHelpful posts, patient reviews and reminder ads
  3. Step 3: Opening dayShow this audience an opening discount or voucher

The strategy

This is the campaign we run for clinics before they open. The goal isn't bookings yet. It's building a group of local people who already know the clinic by the time it opens its doors.

Why these profile visits matter

Instagram profile visits are often dismissed as a vanity number, and on their own they usually are. Done right, though, they become the first step toward future patients.

All 873 visitors were carefully chosen. Every one lived within 10 miles of the clinic and had already shown interest in pain relief.

Ready for opening day

By opening day, the clinic isn't starting from zero. It already has an audience of nearby people who have seen its content, plus the data to reach them again. We can show them an opening discount or voucher, so the first ads go to warm local prospects instead of strangers. Advanced Case Study 2 shows what a voucher launch month can look like.

How the audience keeps paying off

Alongside regular social media posts, these people keep seeing the clinic through helpful content, patient reviews and reminder ads. That builds trust faster and makes people more likely to book.

Because everyone is local, every new follower is someone the clinic can reach again and again with future offers and content.

How we count revenue

Revenue counts what new patients spend over time, not just the first visit. Each study multiplies its new patients by that clinic’s own average revenue per patient. First visit revenue is shown separately.

Ready for a fuller calendar?

Book a call with GrowMed.