The campaign
We launched this Meta campaign and took the screenshot just 8 days later.
In those 8 days, $224.30 in ads brought in 45 leads at $4.98 each, and 4 of them had already booked in by the time the screenshot was taken.
A premium offer in an affluent market
There was nothing clever about the campaign itself: video ads inviting local people to come in for their first visit. No discount, no free-consultation gimmick, no $49 special.
The clinic is in Orange County, California, where patients can afford good care and expect it to look the part. So we marketed the practice as a premium chiropractic office rather than a cheap way to get your back cracked, and the first visit was priced accordingly at $320.
Eight days in, the response was already strong enough to see what the campaign cost and what it produced. That's when the screenshot was taken. There was no reason to wait a month to find out whether the offer landed.
What the first visits brought in
This clinic's initial assessment is $320.
4 patients × $320 = $1,280 from first visits alone.
That's $5.71 back for every $1 spent.
Revenue over time
3 of the 4 new patients went on to buy care plans with multiple visits. At this clinic, the average patient brings in $900 in revenue over their time as a patient.
4 patients × $900 = $3,600 in revenue from $224.30 in ads.
The return
That's a 16.0× return: $16.05 back for every $1 spent, from just 8 days of ads.
Room to grow
Over a full month, and at a lower first-visit price, we see 15–20% of Meta leads book in. On these same 45 leads, that would have meant 7–9 new patients instead of 4.
What the numbers mean for your clinic
The useful part of this case study is the rate, not the total. $224.30 bought 45 people who raised their hand, at $4.98 each, in eight days.
Scale that up and the arithmetic is easy: $1,000 at the same cost per lead is about 200 people. At the 9% who booked here, that's 18 new patients. At 15%, it's 30. Those are projections rather than results, but they are the projections your own budget should be built from, using your own prices.
The other number worth copying is the gap. A new patient cost $56.08 to bring in, paid $320 at the first visit, and brought in $900 over their time as a patient. A clinic with that gap can afford to advertise every month of the year.
Questions clinic owners ask
Eight days isn't much of a case study. Why show it?
For what it does prove: what leads cost and how quickly a campaign starts producing. It doesn't prove what a year looks like, and we don't claim it does.
Why did only 4 of 45 book so far?
Because the campaign was 8 days old when we counted. A $320 first visit is a decision people take a week or two over, so a chunk of those 45 were still deciding when the screenshot was taken.
$320 for a first visit. Would that work in my area?
It worked here because the clinic sits in an affluent part of Orange County and presents itself as a premium practice. Price is a positioning decision as much as an arithmetic one. In a different market the same practice might charge less and book a higher share of its leads.
Did you use a discount to get these leads?
No. The ads invited people to book a first visit at full price. Discounts fill a calendar faster and leave you with patients who came for the discount.
Where does the $900 average come from?
Three of the four new patients went on to care plans with multiple visits. The first visit is $320; continuing care is the rest.
Would a cheaper first visit have booked more of them?
More of them, yes, and each one worth less on the day. At $320, four patients brought in $1,280 in eight days. On a cheap introductory offer it takes three or four times as many bookings to collect the same money, and the patients are less committed when they arrive.
How we count revenue
Revenue counts what new patients spend over time, not just the first visit. Each study multiplies its new patients by that clinic’s own average revenue per patient. First visit revenue is shown separately.