Here’s exactly how we do it.
An end to end patient acquisition system, and every step of the 90 days of working with us. Nothing hidden.
Dominate is our 90 day program for cash based chiropractic clinics that want to scale aggressively in the short term, while building a solid marketing foundation that lets them scale to multiple seven and eight figures in the long term. You get a complete, done for you marketing system, with a dedicated CMO from our team as your single point of contact.
Heads up: this is the detailed version, so you’ll see marketing terms like CRO, AEO and CAC along the way. You don’t need to follow every one of them. That part is our job.
Built only for cash based clinics. This system comes from years of working exclusively with cash based chiropractic practices. We’ve seen what works and what doesn’t, and every step is backed by data and fine tuned to get the most out of every lead, every dollar and every appointment slot.
Ten services. One marketing department.
This is what goes on behind the Dominate system. Every one of these services is layered and packaged into one framework, proven across cash based practices, and run for you from start to finish.
Every service layered into one system, tuned daily and running on a consistent basis.
First, we make sure we’re the right fit.
The Discovery Call
Before any work starts, we get to know you and your clinic: where the business is today, what’s been working, what hasn’t, and where you want to take it. This call isn’t a sales pitch. It’s how we decide together whether Dominate is the right move for you right now.
You bring: your goals, your vision and an honest picture of where things stand. You leave with: a clear answer on fit and a recommended path forward.
The 90 days at a glance
Most of the work runs in parallel. Each row is one workstream, and each bar shows when it’s active.
Timeline not to scale: the first two weeks are stretched out so you can see everything that happens in them.
What happens, and when.
Foundation
Everything gets built at the same time: your strategy, your systems, your website, your team and your first campaign, all ahead of launch.
Onboarding Call
This is where the work begins. We walk through how your clinic runs day to day and get set up with the tools and systems we’ll be working in, so our team can hit the ground running.
Deep Dive & Build
Meanwhile, our CRM team sets your practice up on our own clinic built CRM, customized to fix what we find, so every lead is tracked, followed up and booked.
First Reactivation Campaign Goes Live
Your fastest growth opportunity is already in your practice: patients who’ve seen you before. We turn your past patient list into a targeted SMS and email campaign, built on messaging we’ve tested across many clinics and refined by what patients actually respond to.
It also asks your happiest past patients for Google reviews, so your review count grows within the first week.
Website & Google Profile Overhaul
Sales & ROF Consultation
We sit down with you and your associates to go through how you present your Report of Findings, how your packages are structured and priced, and how you’re pitching them today.
Then we build you a custom ROF script, and our sales team trains your team on it, objection handling included, over one to three sessions depending on what your clinic needs.
Patient Success Team Training
Our Patient Success Team learns your clinic inside out: your services, your packages and how you like patients to be spoken to. By launch day, they’re ready to represent you, and to reach every lead within 60 seconds, no matter what.
Launch & Optimize
Everything switches on at once. We test, learn and tune until patients are booking consistently.
Rent until you own.
With the strategy set, your team trained, your CRM ready and your online presence sharpened, we switch everything on.
We use paid ads to bring patients in now, while building organic search traffic that brings them in for free later. Over time, organic search does more of the work, so each new patient costs you less to acquire.
Campaigns built around what patients in your area actually search for, using the keyword and search volume research from your first two weeks. We build separate campaigns for the conditions you treat, like back pain, sciatica and headaches.
If your clinic specializes in a program such as neuropathy or spinal decompression, it gets its own dedicated campaigns. Every call and form fill is tracked back to the ad and keyword that produced it.
Local service and location pages built around the searches people make in your area, plus the technical work (site speed, structure, on page fixes) that lets Google rank you. It starts on launch day, aiming for early organic results by Day 90.
Making sure ChatGPT, Gemini and Claude recommend your clinic when someone nearby asks an AI for a chiropractor. More on this below.
Anyone who visits your site but doesn’t book sees follow up ads on Facebook and Instagram that bring them back to your booking page.
(In rare cases, where there isn’t enough local search demand for chiropractors yet, we run a full funnel Meta campaign instead, taking people from education all the way through to booking.)
Found on Google, and recommended by AI.
More and more people skip the search bar and ask an AI instead: “Who’s the best chiropractor near me for lower back pain?” Ranking on Google is only half the job now.
So we don’t just work to rank you higher on Google. We make sure AI platforms like ChatGPT, Gemini and Claude mention your clinic for the right keywords in your local area. That takes extensive, ongoing work, and it’s a core part of Dominate.
Every Lead, Called Within 60 Seconds
The moment a new lead comes in, our Patient Success Team, trained on your clinic, calls them within 60 seconds. No matter what.
When they answer, we book them straight into your calendar. When they don’t, the follow up starts right away:
Ads Optimized
Over the first two weeks of ads, we test different creatives and messaging to find what your local market responds to.
By Day 30, your campaigns are optimized and patients are booking consistently.
From Booked to Showed Up
The result: fewer no shows, and patients who walk in already trusting you.
Your Live Dashboard
Log in any time and see exactly where things stand. No vanity metrics, only what matters.
Scale & Compound
By now, the system is working for you. We optimize it every day, double down on what’s working and invest in the long game: organic rankings that bring your ad costs down over time.
Daily Optimization
Your CMO oversees every campaign and every part of the system, and it gets fine tuned daily:
Doubling Down on Organic Search & AI Answers
With ads bringing in patients consistently, we put more weight behind SEO and AEO. The aim is to rank organically in your area and become the clinic AI tools recommend, so more new patients find you on their own.
Over the long run, that means your ad spend can come down while new patients keep coming in.
Turning Patients Into Proof
After the first visit, every patient lives in your CRM, whether they’ve started care yet or not.
Weekly or Biweekly Review Calls
We meet weekly or biweekly, depending on what your clinic needs, to go over results, what’s working and what we’re adjusting. Between calls, your live dashboard is always there.
Scale Reviews
At Day 60 and again at Day 90, we sit down together to review the results, decide how much to scale your campaigns and plan where we take your growth next.
Your practice, at operational capacity.
That’s the goal of Dominate. Whatever capacity your practice has, across your locations, your associates and their calendars, we work to fill it.
Every associate’s calendar, at every location, running full.
New patients booking on a reliable, consistent basis.
You know what each new patient costs (CAC) and what they’re worth (LTV), so we know how much to invest, and where.
It’s all done for you.
You, your associates and your front desk focus on treating patients. We handle the rest: bringing patients in, calling every lead, booking them, bringing them back and building your reputation along the way. No cold leads to chase, and no wondering where the next patient is coming from. And through all of it, you have one point of contact: your CMO.
Here’s exactly how we do it.
An end to end patient acquisition system, and every step of the 90 days of working with us. Nothing hidden.
Dominate is our 90 day program for cash based chiropractic clinics that want to scale aggressively in the short term, while building a solid marketing foundation that lets them scale to multiple seven and eight figures in the long term. You get a complete, done for you marketing system, with a dedicated CMO from our team as your single point of contact.
Heads up: this is the detailed version, so you’ll see marketing terms like CRO, AEO and CAC along the way. You don’t need to follow every one of them. That part is our job.
Built only for cash based clinics. This system comes from years of working exclusively with cash based chiropractic practices, backed by data and fine tuned to get the most out of every lead, every dollar and every appointment slot.
Ten services. One marketing department.
This is what goes on behind the Dominate system: every service layered and packaged into one framework, proven across cash based practices, and run for you.
First, we make sure we’re the right fit.
The Discovery Call
We get to know you and your clinic: where things are today, what’s working, what isn’t and where you want to go. It’s not a sales pitch. It’s how we decide together whether Dominate is right for you.
The 90 days at a glance
Most of the work runs in parallel. Each bar shows when a workstream is active.
What happens, and when.
Phase 1 · Foundation. Everything gets built at the same time, all ahead of launch.
Onboarding Call
We walk through how your clinic runs and get set up in the tools and systems we’ll be working in.
First Reactivation Campaign
A targeted SMS and email campaign brings past patients back and asks happy ones for Google reviews.
Plus, a separate email newsletter to all past and current patients, starting around week 3–4, weekly or biweekly, to keep patients engaged.
Sales & ROF Consultation
A custom ROF script and one to three training sessions, objection handling included, so your team closes the patients we book.
Deep Dive & Build
Market, competitor and practice analysis (patient value, ROF close rates, show up rates, capacity, and where you show up on Google and AI tools), plus your custom CRM.
Website & Google Profile
Landing page rebuilt for conversions, Google Business Profile optimized, and fresh photos from our production team if needed.
Patient Success Team Training
Our Patient Success Team learns your clinic inside out before launch day.
Phase 2 · Launch & Optimize. Everything switches on. We test and tune until patients book consistently.
Rent until you own.
Google Ads, SEO, AEO and Meta retargeting go live together. Ads bring patients in now, while SEO and AEO build traffic you own, so each new patient costs less over time.
Google Ads: separate campaigns for the conditions you treat, plus dedicated campaigns for specialty programs like neuropathy or spinal decompression. Every call and form fill is tracked to the ad that produced it.
SEO: local service and location pages, plus technical fixes so Google can rank you.
(In rare cases, where local search demand is too low, we run a full funnel Meta campaign instead, from education through to booking.)
Found on Google, and recommended by AI.
More people now ask ChatGPT, Gemini or Claude for a chiropractor instead of searching Google. We make sure AI platforms mention your clinic for the right keywords in your area.
How: content built for AI answers, consistent listings and citations, reviews and reputation, and regular tracking of which clinics AI tools recommend.
Every Lead, Called Within 60 Seconds
Our Patient Success Team, trained on your clinic, calls every new lead within 60 seconds, no matter what, and books them straight into your calendar.
No answer? An instant text, more call attempts, email follow up, then long term nurture. No lead is ever dropped.
Ads Optimized
Creative testing is done. Campaigns are optimized and patients are booking consistently.
From Booked to Showed Up
Confirmation and reminders, patient testimonials before the first visit, a day before call from a real person, and automatic no show recovery.
Your Live Dashboard
What you spent vs. what you made: ad spend next to first visit revenue and every care plan sold. Plus leads, show ups, cost per patient, rankings and AI visibility. No vanity metrics.
Phase 3 · Scale & Compound. The system is working. We optimize daily, double down on what works and invest in organic rankings.
Daily Optimization
Your CMO oversees everything, fine tuned daily: ad budgets, creatives, keywords, landing pages and follow up sequences.
Doubling Down on Organic Search & AI Answers
With ads working, we put more weight behind SEO and AEO to rank organically and get recommended by AI tools, so your ad spend can come down over time.
Turning Patients Into Proof
Automatic follow up, Google reviews, and video and written testimonials that feed back into your ads.
Review Calls
Weekly or biweekly, to go over results, what’s working and what we’re adjusting. Your live dashboard covers the time in between.
Scale Reviews
We decide together how far to scale your campaigns and where to take your growth next.
Your practice, at operational capacity.
Whatever capacity your practice has, across your locations, associates and their calendars, we work to fill it.
Every associate’s calendar, at every location, running full.
New patients booking on a reliable, consistent basis.
What each new patient costs and is worth, so we know how much to invest, and where.
It’s all done for you.
You and your team focus on treating patients. We handle the rest: bringing patients in, calling every lead, booking them, bringing them back and building your reputation. And you have one point of contact throughout: your CMO.